Secrets - Michelle Peters

The acceleration tour

Profitable Practice
Growth Secrets

Workshops for Small Law Firms

Discover how to attract more of your ideal clients and significantly
increase your profits without working more hours.

If you are the owner of a small law firm or a sole practitioner, and you want to:

Attract clients rather than go out hunting for them
Have a never-ending waiting list of your ideal clients who understand the value of your services and are happy to pay your fees without quibbling
Get off the ‘feast or famine’ rollercoaster by attracting a consistent stream of new instructions whilst you get on with delivering your service to existing clients
Build a highly profitable practice without adding more hours to your working day

This will be the most important event
you attend this year.

During this powerful 1 day workshop you’ll learn:

The 3 Critical Factors that limit the growth and profitability of most small legal practices and how to overcome them

The 9 ‘accelerators’ you can install into your practice to attract and convert more of your ideal clients and increase your profits without working more hours

The 3 Essential Elements of a Profitable Practice and how to put them to work so they do the heavy lifting of growing your practice (and you don’t have to work harder)

How to create a Profitable Practice Gameplan to take what you’ve learned from the workshop and turn it into a strategic plan to achieve your practice growth goals in the next 12 months

The secret 3+3 Formula for Profitable Growth that means you double your profits without doubling your clients

“As lawyers we are, I think, naturally suspicious and inherently sceptical of accepting others’ ideas and buying into the possibility that we don’t know what is best for our own firms. The difference with this particular workshop over others I have attended is the focus on the practical; whereas other business seminars stop at identifying problems, very few provide firms with an idea of what to do about them – we now have an extensive ‘to do’ list but we have also had far greater peace of mind and a roadmap of how to get to where we want to be. ”

Adam Cresswell, Lawyer/Director, Seatons Solicitors

“Michelle’s workshop brought home just how much impact she can have on a firm’s profits. One of her tips transformed my client conversion rate from 4/10 to 8/10.”

Jay Sahota, Senior Partner, Jarmans Solicitors

“I wanted to find out more about how to make my practice profitable whilst still maintaining a good work/life balance. Finding time in the working week to take a day off to attend a workshop is difficult but I found the workshop to be really beneficial. It really made me think about what I needed to do to make the best use of my time and make the business run more efficiently. Since attending the workshop I have started to improve our systems so that we can utilise the support staff in a more efficient way and keep salary costs to a minimum. Michelle was very helpful and knowledgeable and I would certainly attend one of her events again.”

Sarah Clowes, Partner/Owner, Clowes & Co Solicitors

“I found Michelle’s Profitable Practice Secrets to be a comprehensive day that unlocked the mysteries of the manageable steps required to get more clients and increase profits without working more hours. The ideas presented showed that small changes can make a big difference. I found the working examples really helpful in bringing the fee income figures to life. The course helped me identify my own personal obstacles and start on a bespoke plan to overcome them that I can now build upon. I came away feeling inspired and energised. The day after the course I was able to put into practice what I had learned. The day was also very useful for hearing other lawyers’ experiences. Definitely worth the money – a day out of the office well spent.”

Rachael House, Head of Family Department, Mackrell Turner Garrett

“I am truly inspired to change my Firm’s marketing strategy as a direct result of this seminar – it was informative and gave a clear, concise, step by step guide as to how to attract more clients to my Firm, without turning myself into a sales person! – A ‘must attend’ seminar!”

Sadhana Joshi, Solicitor and Director, Avenue Solicitors

About Michelle

Michelle Peters is the creator of the Profitable Practice Programme for Lawyers who want to grow their practice profitability.

She is the leading authority in helping lawyers double their profits without working more hours, as well as being the author of the no.1 best-selling book on Amazon ‘The Client Magnet Formula For Lawyers: how to attract and convert more of your ideal clients’.

Michelle is a practicing solicitor who spent 9 years at a ‘magic circle’ law firm in London. She understands the genuine concerns her fellow professionals have about marketing that feels like ‘selling’ or doing anything which feels unprofessional or ‘salesy’.

After extensive training in business development and marketing, and putting her skills into practice in attracting clients for her own business, Michelle now helps lawyers to quickly and easily attract and convert more of their ideal clients in a way which feels comfortable and ethical and brings them a steady (and reliable) flow of business. She then helps them to maximise their profits from existing clients and reduce their working hours.

Get Your Discounted Tickets TODAY:

the earlier you book, the less you’ll pay!

The acceleration tour Coming to a city near you…


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Thursday 25th June


Wednesday 5th August


Wednesday 16th September


Thursday 17th September


Wednesday 7th October


Thursday 8th October


Thursday 26th November

What to expect



You’ll analyse your existing firm or practice area using my Traffic Light Accelerator Tool and create a ‘heat map’ of the Profitable Practice Elements which are slowing you down from having the clients and profits you want and/or keeping you working too many hours. Then we’ll identify the biggest growth opportunities in your specific firm or practice and what you need to focus on, and in what order, to get the clients, profits and time off that you want. You’ll finish this session with a bespoke Practice Growth Blueprint which will give you clarity about what to do, and the confidence to do it.


You’ll learn how to powerfully attract more of your ideal clients, so they are the ones calling or emailing you and you don’t have to go out ‘hunting’ for them and/or put up with the uncertainty of waiting for referrals. You’ll use the Client Hook Creator to identify what will attract your ideal client and you’ll create your first ‘Client Hook’ during the workshop, and get on-the-spot feedback from me on how to improve it further.



You’ll analyse which of the 7 Profit Zones in your practice provide the biggest opportunity for increasing your profits in the next 12 months and how the 7 Profit Zones Formula will enable you to double your profits without working more hours. Once you know what’s possible in your practice, you’ll set specific and realistic goals for your practice growth for the next 12-36 months (including your target numbers for clients, fee income, profits, team and time off). Then you’ll create your own Profitable Practice Gameplan to show you what to focus on to accelerate your results over the next 12 months.


We’ll finish the day learning specific skills that will enable you to increase the percentage of potential clients who say ‘yes’ to working with you from an initial consultation – without having to give away advice for free. Then, using the Conversion Question-Generator you’ll identify exactly which questions to ask during an initial consultation that will ensure clients understand why they need your help, why they should choose you, and why (most importantly) they should pay the level of fees you want to charge. Once you have these skills you’ll be able to increase your conversion rate and have the confidence to raise your fees.


“The ‘Profitable Practice Secrets’ workshop was an absolutely amazing day! I loved the venue, which had a totally different feel from the usual boring Hotel Conference rooms which enabled everyone to get into a different invigorating mind-set. Michelle Peters clearly has a passion in her subject. At the same time she has an encouraging and engaging manner that helped me clarify my thoughts and ambitions. In addition, she to understands well the journey ahead and how I can reach my chosen destination. I would recommend this one-day workshop without hesitation and have already recommended several colleagues and acquaintances to enrol on the next occasion that Michelle runs it. This missive is from a most appreciative and grateful, fellow Solicitor.”

Jeremy Waller, Director, Waller Pollins Goldstein Solicitors

“A well-delivered, thoroughly engaging session, with eye-opening and potentially game changing tips and advice. Thank you!”

Isobel Willoughby, Solicitor, Monro Wright & Wasbrough LLP

“Thanks for the great workshop on Wednesday (Profitable Practice Secrets). I felt energised by it and I really connected with the excellent profitable practice model that the workshop and your programme is based around. I intend implementing the guidance that you provided and to draw up a game plan to attract more of the right clients and to focus on prescribing value to what I do. I have definitely had the ‘come and get me’ approach and that needs to change. I found you truly inspirational and I rarely give away praise so readily. Keep up the great work.”

Dan Jones, Owner, DHL Legal

“I heard about Michelle and her ‘Profitable Practice Secrets’ workshop via a friend who had attended this workshop previously herself. I attended the workshop because I wanted some clarity/structure on running my business, as I had so many ideas and goals but did not know where to start. I am extremely glad I attended as I obtained the clarity and insight that I was looking for. Well worth attending, I would recommend this workshop to anyone.”

Adela Manzoor, Owner, Radshaw Solicitors

“I attended an online seminar Michelle held and, having enjoyed that, I wanted to learn more and so booked onto her Profitable Practice Secrets Workshop. I decided to attend because having been in business for a few years I thought it was time to revisit my business strategy and plan for the next few years. I initially had reservations about attending as meant I had to travel to London and I wasn’t sure that the investment would get me on the right track as I often find business courses to be interesting but they do not drill down into the specifics of what to do next. However, I came back from London tired but enthused and wrote my next 3 month plan (that Michelle had helped me formulate that day) on the train back to Manchester!”

Emma Lewis, Director, EL Law

Frequently Asked Questions

This workshop is for the owners of small law firms and sole practitioner lawyers in any practice area. It’s also suitable for senior partners and heads of department in small firms who have responsibility for business development or growth and who want to build a sustainable and profitable practice.

This is a practical and interactive workshop, not a lecture. You will walk away from this high-level workshop with a clear strategic action plan to double your profits in 12 months or less.

Yes you can claim CC for this event if you consider it meets a training need you have..

Tickets are £247+VAT for this one day workshop, including lunch and all refreshments during the day. Or just £147/197+VAT when you book by the early bird deadlines. Book your place using the button below.

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