The acceleration tour
Profitable Practice
Growth Secrets
Workshops for Small Law Firms
Brought to you by Michelle Peters, The Business Instructor – former practising
solicitor and now one of the UK’s leading growth experts for small law firms
solicitor and now one of the UK’s leading growth experts for small law firms
Discover how to attract more of your ideal clients and significantly
increase your profits without working more hours.
increase your profits without working more hours.
If you are the owner of a small law firm or a sole practitioner, and you want to:
| Attract clients rather than go out hunting for them | |
|---|---|
| Have a never-ending waiting list of your ideal clients who understand the value of your services and are happy to pay your fees without quibbling | |
| Get off the ‘feast or famine’ rollercoaster by attracting a consistent stream of new instructions whilst you get on with delivering your service to existing clients | |
| Build a highly profitable practice without adding more hours to your working day |
This will be the most important event
you attend this year.
you attend this year.
During this powerful 1 day workshop you’ll learn:
The 3 Critical Factors that limit the growth and profitability of most small legal practices and how to overcome them
The 9 ‘accelerators’ you can install into your practice to attract and convert more of your ideal clients and increase your profits without working more hours
The 3 Essential Elements of a Profitable Practice and how to put them to work so they do the heavy lifting of growing your practice (and you don’t have to work harder)
How to create a Profitable Practice Gameplan to take what you’ve learned from the workshop and turn it into a strategic plan to achieve your practice growth goals in the next 12 months
The secret 3+3 Formula for Profitable Growth that means you double your profits without doubling your clients
Get Your Discounted Tickets TODAY:
the earlier you book, the less you’ll pay!
The acceleration tour Coming to a city near you…
ONLINE (VIRTUAL WORKSHOP)
14th September
ONLINE (VIRTUAL WORKSHOP)
5th-6th October
About Michelle
Michelle Peters is the creator of the Profitable Practice Programme for Lawyers who want to grow their practice profitability.
She is the leading authority in helping lawyers double their profits without working more hours, as well as being the author of the no.1 best-selling book on Amazon ‘The Client Magnet Formula For Lawyers: how to attract and convert more of your ideal clients’.
Michelle is a practising solicitor who spent 9 years at a ‘magic circle’ law firm in London. She understands the genuine concerns her fellow professionals have about marketing that feels like ‘selling’ or doing anything which feels unprofessional or ‘salesy’.
After extensive training in business development and marketing, and putting her skills into practice in attracting clients for her own business, Michelle now helps lawyers to quickly and easily attract and convert more of their ideal clients in a way which feels comfortable and ethical and brings them a steady (and reliable) flow of business. She then helps them to maximise their profits from existing clients and reduce their working hours.
Get the first four chapters of
Michelle’s no.1 best-selling book for FREE!
Michelle’s no.1 best-selling book for FREE!
‘The Client Magnet Formula For Lawyers: how
to attract and convert more of your ideal clients’.
to attract and convert more of your ideal clients’.
Frequently Asked Questions
This workshop is for the owners of small law firms and sole practitioner lawyers in any practice area. It’s also suitable for senior partners and heads of department in small firms who have responsibility for business development or growth and who want to build a sustainable and profitable practice.
This is a practical and interactive workshop, not a lecture. You will walk away from this high-level workshop with a clear strategic action plan to double your profits in 12 months or less.
Yes you can claim CC for this event if you consider it meets a training need you have..
Tickets are £247+VAT for this one day workshop, including lunch and all refreshments during the day. Or just £147/197+VAT when you book by the early bird deadlines. Book your place using the button below.
What to expect
9.30am REGISTRATION, COFFEE AND NETWORKING
10am YOUR PRACTICE GROWTH BLUEPRINT
You’ll analyse your existing firm or practice area using my Traffic Light Accelerator Tool and create a ‘heat map’ of the Profitable Practice Elements which are slowing you down from having the clients and profits you want and/or keeping you working too many hours. Then we’ll identify the biggest growth opportunities in your specific firm or practice and what you need to focus on, and in what order, to get the clients, profits and time off that you want. You’ll finish this session with a bespoke Practice Growth Blueprint which will give you clarity about what to do, and the confidence to do it.
11.45am CLIENT ATTRACTION
You’ll learn how to powerfully attract more of your ideal clients, so they are the ones calling or emailing you and you don’t have to go out ‘hunting’ for them and/or put up with the uncertainty of waiting for referrals. You’ll use the Client Hook Creator to identify what will attract your ideal client and you’ll create your first ‘Client Hook’ during the workshop, and get on-the-spot feedback from me on how to improve it further.
LUNCH
2pm PROFIT MAXIMISER
You’ll analyse which of the 7 Profit Zones in your practice provide the biggest opportunity for increasing your profits in the next 12 months and how the 7 Profit Zones Formula will enable you to double your profits without working more hours. Once you know what’s possible in your practice, you’ll set specific and realistic goals for your practice growth for the next 12-36 months (including your target numbers for clients, fee income, profits, team and time off). Then you’ll create your own Profitable Practice Gameplan to show you what to focus on to accelerate your results over the next 12 months.
4pm CLIENT CONVERSION
We’ll finish the day learning specific skills that will enable you to increase the percentage of potential clients who say ‘yes’ to working with you from an initial consultation – without having to give away advice for free. Then, using the Conversion Question-Generator you’ll identify exactly which questions to ask during an initial consultation that will ensure clients understand why they need your help, why they should choose you, and why (most importantly) they should pay the level of fees you want to charge. Once you have these skills you’ll be able to increase your conversion rate and have the confidence to raise your fees.
5pm REVIEW, NEXT STEPS, AND DRINKS AT 5:30
The Business Instructor Ltd
95 Oakhill Rd
Sevenoaks
Kent
TN13 1NX
Registered in England Company No. 8808116
VAT No. 180 2628 19
95 Oakhill Rd
Sevenoaks
Kent
TN13 1NX
Registered in England Company No. 8808116
VAT No. 180 2628 19
© 2022 The Business Instructor Ltd